There’s something special about a community of brothers
that come together annually in the name of self-development

Project Rockstar is not a profit driven program.

That means profit isn’t the primary consideration behind the program. Collected fees are used to cover instructor and student accommodations, stipends, guest speakers, a multitude of activities, marketing expenses, supplies, and to maintain our digital presence.

The program fee for Project Rockstar is $30,000 per person. This covers almost all expenses with the exception of day-to-day variable occurrences (i.e. food, covers, transit, etc…). Rockstars are to find their own way to and from Las Vegas at the start and end of the program. Considering the fee for the 10-day bootcamp is $15,000, Project Rockstar should cost exponentially more than it does.

The total investment to participate in Project Rockstar may be significant, but the time and services offered from the many professionals and caregivers involved are worth an estimated $190,000 in service fees. Here is a breakdown of what the component costs of Project Rockstar would be if the program were charging real world prices for the many professional services involved.

TOTAL 1-on-1br active hours
br 1-on-1 hourly rate
COst of 1-on-1br instruction
br10-day bootcamp
brinner game intensive
Executivebr business seminar
advancedbr integration retreat
brfitness program
Fashion specialistbr makeover
= $190,000 +
Non-subsidized PRoject rockstar cost

So if there’s a more profitable program we could be running why do we still do this?

First is the community. There’s something very special about bringing together a group of highly motivated people who are dedicated towards getting the absolute most they can out of life. Project Rockstar represents a unique coming together of outliers – individuals who have achieved or are on the path to achieving remarkable things in their lives. And as each years’ class of Rockstar is layered onto the expansive alumni network, the collective influence of the Project Rockstar community increases exponentially. br Rockstar alumni and instructors around the world currently live together, travel the world together, have started a multitude of businesses together, and continually support each other during the endless pursuit of living the fullest life possible. The network is a family in every sense of the word. So much good has been created for the world within the Project Rockstar network, and the intangible benefits are nothing short of remarkable.

Second, for the instructors, guest speakers, mentors and alumni involved each year, Project Rockstar is a completely transformative experience that compounds year after year. Deep levels of emotional and spiritual awakening, self-discovery, and self-improvement are built upon each year for everyone that returns to the program. The cumulative growth is comparable to years, if not decades, of self-development. br It’s a life-changing summer every summer, and we cherish every second of it. So it’s no wonder over 70% of the previous year’s alumni traditionally return the following year to soak in the environment and help the new Rockstars reach their greatest potential. Ultimately, while Project Rockstar may not be profit optimized, it is extremely rewarding and priceless in its own way for everyone that helps make it possible. The memories created, friendships forged, and opportunities presented are something that last for a lifetime.